To sell on noon, start by choosing your market: Saudi Arabia, the UAE or Egypt. Prepare the documents required for your seller type, create your account, list your products and choose how orders will be fulfilled. This guide explains those steps and the fees to consider before your first sale.
This guide walks through everything you need to go from zero to your first order: who is allowed to sell in each country, the documents noon asks for, how the fees work, the fulfilment models, listing and pricing, the mistakes that slow new sellers down, and how to keep your noon stock in sync with your other stores.
Who can sell on noon
noon accepts three kinds of sellers. Which one you are decides the documents you need.
Requirements by country
| Saudi Arabia | UAE | Egypt | |
|---|---|---|---|
| Business license | Valid Commercial Registration (CR) that authorizes trading or e-commerce | Valid trade license (mandatory) | Company registration, or a Data Certificate for individual sellers |
| Selling as an individual | Not currently possible. Registration with Freelance Certificates is suspended | Not possible without a trade license | Yes, with a Data Certificate |
| VAT certificate | Optional for local sellers (choose "Non-VAT Registered"). Mandatory for international sellers | Optional for local sellers. Mandatory for international sellers | Optional for local sellers. Mandatory for international sellers |
| ID | Valid ID of the authorized signatory | Emirates ID (front and back) or passport | Egyptian National ID or passport |
Saudi Arabia: noon notes that, per Ministry of Commerce guidance, Freelance Certificates only cover service activities, not e-commerce trading. You need a CR with a trading or e-commerce activity before you apply.
Documents you need
Prepare these before you open the registration form. Most delays come from a document that expires mid-review or a name that doesn't match across documents.
Tip: make sure the legal name on your license, VAT certificate and bank account is exactly the same. Mismatched names are an easy way to get sent back a step.
How to register, step by step
noon describes the process in three steps. Here is what each one involves in practice.
Step 1: Set up your account
Go to sell.noon.com, choose your country, and create your seller account. You will create a legal entity, add your tax details (VAT or Non-VAT Registered), upload your documents and add your company bank account. Registration and listing are free.
Step 2: List your products
Once you are verified, you manage everything from Seller Lab, noon's seller portal at login.noon.partners. Create your catalog with good images, a description, specifications and product IDs.
Step 3: Choose your fulfilment model
Decide whether noon stores and ships your stock (FBN) or you keep it and fulfil orders yourself (FBP). The next sections compare them.
Tip: noon offers training sessions for registered sellers through Seller Lab, booked per country. They are worth an hour before your first shipment.
noon fees explained
noon charges no registration or listing fee. You pay when you sell. The exact rates depend on your country, your product category and your fulfilment model, and noon updates them from time to time, so always check the current fee page for your country in the noon Seller Help Center before you set prices.
| Fee | What it is | How it is calculated |
|---|---|---|
| Registration and listing | Opening an account and listing products | Free |
| Referral fee | noon's commission on each item sold | A percentage of the sale price that varies by category and country. Some categories use tiers (a different rate above a price threshold) and some brands or product types have exceptions |
| Minimum referral fee (Saudi Arabia) | A floor on the commission per item | 1 SAR per item sold |
| FBN fees | Storage and fulfilment when noon holds your stock | Charged per unit, based on product dimensions and weight |
| VAT on noon fees | Tax on noon's own service charges | Your country's VAT rate applies to noon's fees and commissions, for VAT and non-VAT sellers alike |
To give a sense of scale, noon's Saudi fee pages list a 15% referral fee for Books and 14% for Sports & Outdoors (rates effective from 10 September 2026), and its Egypt FBN page lists 14% for Apparel. Treat these as examples only. Your category may have tiers or exceptions, and rates change.
noon's published fees are exclusive of VAT. When you calculate margin, add VAT on top of the referral fee and any FBN fees.
Fulfilment options: FBN vs FBP
noon has two main selling models. Fulfilled by noon (FBN), also called noon Express, means noon stores, packs and delivers your products. Fulfilled by Partner (FBP) means you keep the stock and fulfil orders yourself. noon groups Direct Ship and Direct Delivery under FBP, and has also described a Cross-dock option. Which FBP options are open to you depends on your country and account, so confirm them in Seller Lab.
| Fulfilled by noon (FBN) | Fulfilled by Partner (FBP) | |
|---|---|---|
| Where your stock is | noon warehouses | Your own warehouse, which you register in Seller Lab as an FBP warehouse |
| How stock gets there | You create an ASN (advance shipping notice) and send stock to the noon warehouse | You add stock against each listing in Seller Lab |
| Who packs and ships | noon | You, following noon's FBP packaging guidelines |
| Fees on top of the referral fee | Per-unit FBN fees based on size and weight | No FBN fees. You carry your own storage and delivery costs |
| Buy Box rating | Based on offer price and customer-initiated returns | Based on price, seller reviews and ratings, and seller score |
| Good fit for | Fast movers and sellers who don't want to run delivery | Bulky, slow-moving or made-to-order items, or sellers with their own logistics |
Tip: many sellers start with FBP to test demand, then move their best sellers into FBN once they know what sells.
Listing tips that help you sell
noon does not create a new product page for every seller. Each product has one page, and sellers compete with offers on it. An offer is your price plus your processing time. If the product already exists in noon's catalog, you add your offer to it. If it doesn't, you create the listing.
Pricing and promotions
When several sellers offer the same product, the best offer wins the Buy Box, the button that adds the product to the customer's cart. noon looks at your offer price, your seller reviews and ratings, and your seller score (which includes warehouse performance). For FBN offers, the rating is based on price and customer-initiated returns.
noon pays sellers weekly. According to noon, payments are processed every Thursday and normally reach your company bank account within 2 to 3 business days, with a statement you can download from your seller account.
Common mistakes new noon sellers make
How to keep noon stock in sync with Salla, Zid and Shopify
Most noon sellers also run their own store. The moment the same products are listed in two places, every sale in one channel has to reduce stock in the other. Done by hand, that update always comes late, and late updates on noon mean cancelled orders, which hurt your ratings and your chances of winning the Buy Box.
SyncMe connects noon with Salla, Zid, Shopify, Amazon and other channels and keeps inventory, orders and listings in sync automatically. When an order comes in on noon, stock drops on your other stores too, and the other way around.
Frequently asked questions
Is it free to register and list products on noon?
Yes. noon says registration and listing are free. You pay fees only when you sell, mainly a referral fee per item, plus FBN fees if noon fulfils your orders.
Can I sell on noon without a trade license or Commercial Registration?
In the UAE, a valid trade license is mandatory. In Saudi Arabia, you need a CR that authorizes trading or e-commerce, and registration with Freelance Certificates is currently suspended. In Egypt, individual sellers can register with a Data Certificate instead of a trade license.
Do I need to be VAT registered to sell on noon?
Not if you are a local seller. You can register as Non-VAT Registered. International sellers, whose company is registered outside the country they sell in, need a VAT certificate issued by that country.
How much commission does noon take?
noon charges a referral fee as a percentage of the sale price. The rate depends on your category and country, some categories have tiers or exceptions, and in Saudi Arabia there is a minimum of 1 SAR per item. Check the current fee page for your country in the noon Seller Help Center.
How and when does noon pay sellers?
noon pays weekly into your company bank account. Payments are processed every Thursday and normally arrive within 2 to 3 business days.
What is the difference between FBN and FBP on noon?
With FBN (noon Express), you send stock to noon's warehouses and noon packs and delivers orders, for per-unit fees based on size and weight. With FBP, you keep the stock and fulfil orders yourself.
Can I sell on noon in more than one country?
Yes. noon operates in Saudi Arabia, the UAE and Egypt. If your business is registered in one country, you can apply to sell in another through noon's cross-border process.
