Amazon.sa is Amazon's marketplace for Saudi Arabia. You manage it from Seller Central, the same seller portal Amazon uses worldwide, with an Arabic and English interface and fees charged in SAR. If you already run a Salla, Zid or Shopify store, Amazon.sa puts your products in front of shoppers who start their search on Amazon instead of on Google.
This guide covers what you need to go from zero to your first order: who can sell, the documents Amazon asks for, fees and selling plans, FBA vs merchant fulfilment, Arabic and English listings, the Buy Box, payouts, common mistakes, and how to keep Amazon stock in sync with your other channels.
Who can sell on Amazon.sa
Amazon states that in Saudi Arabia a Commercial Registration (CR) is a mandatory prerequisite for registering and selling products on Amazon. In practice that means you need a registered business before you open the account.
If someone other than the owner registers the account as a legal representative, Amazon's KSA registration guide asks for the business license and a power of attorney attached together in the same PDF file.
Documents you need
Prepare these before you start. Most verification delays come from blurry scans, expired IDs or names that don't match across documents.
| Document | Notes |
|---|---|
| Commercial Registration (CR) | Valid, in PDF, and it must contain the owner's name |
| National ID or Iqama | Valid ID of the owner, or of the legal representative |
| Proof of address | A bank or credit card statement, or a utility bill, in PDF |
| Power of attorney | Only if a legal representative registers on the owner's behalf, attached in the same file as the CR |
| VAT registration number | Your ZATCA VAT number, if your business is required to be VAT registered in Saudi Arabia |
| Bank account and credit card | For payouts and for charges your seller balance doesn't cover |
Tip: scan documents in color as PDFs, and make sure the legal name on your CR, VAT certificate and bank account is exactly the same.
How to register, step by step
Step 1: Start at sell.amazon.sa
Choose Sign up and log in with a business email or an existing Amazon customer account. The registration wizard walks you through the Business Solutions Agreement, business information, seller information, billing, store information and identity verification.
Step 2: Verify your identity
Amazon reviews your documents and may ask for a short video call with the person named on the ID. Keep the original ID and documents nearby.
Step 3: List your first products
Once you are verified, add your products in Seller Central. Amazon's new seller incentives are tied to timing, so check the current offer on sell.amazon.sa before you start (more on this below).
Selling plans and fees explained
Amazon's fees on Amazon.sa depend on your selling plan, product category, fulfilment method and optional programs such as advertising. All fees on Amazon's pricing page are shown excluding VAT, and VAT is added on top.
Selling plan
Amazon.sa offers the Professional selling plan. At the time of writing, Amazon says Professional accounts are available with no monthly subscription fee for a limited time only. Check sell.amazon.sa/en/pricing for the current terms before you budget.
Main fees
| Fee | What it is | How it is calculated |
|---|---|---|
| Referral fee | Amazon's commission on each item sold | A percentage of the total price (item price, shipping and gift wrap), or a minimum of 1 SAR per item, whichever is greater. Amazon says most rates are between 5% and 15%, and some categories use a lower rate below a price threshold (for example 8% up to 50 SAR, 15% above) |
| FBA fulfilment fee | Picking, packing, delivery and returns when Amazon holds your stock | Per unit, starting at 5.5 SAR and varying by unit size |
| Monthly storage fee | Space your stock uses in Amazon's fulfilment centers | Based on the daily average volume, per cubic foot per month |
| Long-term storage fee | Stock that has sat in a fulfilment center for 365+ days | Charged on top of monthly storage |
| Easy Ship shipping fee | Amazon delivers orders you pack from your own location | Starts at 19 SAR per shipment and varies by shipment size. You may charge customers up to 12 SAR shipping per shipment |
| VAT on fees | Tax on Amazon's own charges | Applied to all fees above |
Treat these as starting points only. Your exact referral rate depends on your category, and Amazon updates fees from time to time. Always check the current fee table in Seller Central before you set prices.
New seller incentives
Amazon.sa currently advertises incentives for new sellers, including a 30% reduction on referral fees across all categories for the first 60 days (on up to SAR 150,000 in sales, if you list your first product within 20 days of signing up), SAR 370 in advertising credit, and free monthly storage for the first 30 units of new-to-FBA products for up to 90 days. These offers have conditions and can change, so confirm them on sell.amazon.sa when you register.
Fulfilment options: FBA vs FBM
Amazon.sa gives you three ways to deliver orders. With Fulfillment by Amazon (FBA) you send stock to Amazon's fulfilment centers and Amazon handles shipping, returns and customer service. With merchant fulfilment (FBM) you keep the stock and either use Easy Ship, where you pack and Amazon delivers, or Self Ship, where you handle delivery yourself.
| FBA | FBM: Easy Ship | FBM: Self Ship | |
|---|---|---|---|
| Where your stock is | Amazon fulfilment centers | Your warehouse | Your warehouse |
| Who packs | Amazon | You | You |
| Who delivers | Amazon | Amazon | You or your courier |
| Customer service and returns | Amazon | Amazon. Amazon says it manages shipping, returns and customer service for Easy Ship orders | You |
| Fees on top of referral | Per-unit fulfilment fee plus storage | Shipping fee per shipment | Your own delivery costs |
| Prime eligibility | Yes, FBA products are eligible for Prime and free shipping | Depends on program eligibility | Depends on program eligibility |
| Good fit for | Fast movers, small and light items | Sellers who want to keep stock but not run delivery | Bulky items or sellers with their own logistics |
Tip: a common approach is to test demand with FBM, then send your proven sellers to FBA. Whatever you choose, the stock you hold for Amazon is the same stock you sell on your own store, which is where sync matters.
Arabic and English listings and ASIN matching
Amazon does not create a new page for every seller. Each product has one detail page identified by an ASIN, and every seller of that product adds an offer to it. Before you create a listing, search the catalog by barcode (GTIN) or product name. If the product already exists, add your offer to the existing ASIN. If it doesn't, create a new one.
A wrong match, such as a 6-pack offered on a single-unit ASIN, leads to returns, complaints and possible listing suppression. When in doubt, check the details carefully before adding your offer.
Pricing and the Buy Box
When several sellers offer the same ASIN, Amazon shows one of them as the Featured Offer, commonly called the Buy Box. Amazon does not publish an exact formula, but it says it considers factors such as price including delivery, delivery speed, and the seller's performance and customer experience.
Remember that the referral fee is charged on the total price including shipping. Build it, fulfilment fees and VAT on fees into your price before you compete on the Buy Box.
Getting paid
When you set up your account you provide a bank account and a credit card. Amazon deposits your sales proceeds into your bank account after deducting its fees, and charges your card for anything your seller balance doesn't cover. You can see your payout schedule and settlement reports in Seller Central under Payments.
Common mistakes new sellers make
Keep Amazon stock in sync with Salla, Zid, Shopify and Noon
Most Saudi sellers don't sell only on Amazon. The same stock usually sits behind a Salla or Zid store, a Shopify store, and often Noon too. If each channel keeps its own stock count, a sale on one channel isn't reflected on the others, and you end up selling items you no longer have. On Amazon that means cancellations, which hurt your account health and your chance of winning the Buy Box.
SyncMe connects Amazon with Salla, Zid, Shopify, Noon and your other channels so that stock, orders and listings stay in sync automatically. When an item sells on any channel, the available quantity updates everywhere.
FAQ
Can I sell on Amazon Saudi Arabia without a Commercial Registration?
No. Amazon states that in Saudi Arabia a Commercial Registration is a mandatory prerequisite for registering and selling products on Amazon.
How much does it cost to sell on Amazon.sa?
You pay a referral fee on each item sold, a percentage of the total price or a minimum of 1 SAR, and most rates are between 5% and 15% depending on category. FBA, storage and Easy Ship fees apply if you use those services, and VAT is added to all fees. Amazon currently offers the Professional plan with no monthly subscription fee for a limited time.
Do I need a VAT number to sell on Amazon.sa?
You provide your ZATCA VAT registration number if your business is required to be VAT registered in Saudi Arabia. Either way, Amazon adds VAT to its own fees.
What is the difference between FBA and FBM on Amazon.sa?
With FBA, Amazon stores your stock and handles shipping, returns and customer service. With FBM you keep the stock and either pack orders for Amazon to deliver (Easy Ship) or deliver them yourself (Self Ship).
Should my Amazon listings be in Arabic or English?
Both. Shoppers on Amazon.sa browse in Arabic and English, so add titles and bullet points in both languages.
How do I win the Buy Box on Amazon Saudi?
Amazon doesn't publish an exact formula, but competitive pricing including delivery, staying in stock, fast delivery and good seller performance all help.
How do I avoid overselling across Amazon, Salla and Noon?
Keep one shared stock count across all channels. A sync tool such as SyncMe updates Amazon, Salla, Zid, Shopify and Noon automatically whenever an order comes in.
